ANIAD (Italian National Diabetic Athletes Association) is a voluntary organization lending support to diabetes mellitus (DM) and sports community in Italy within the frame of the International Diabetes Federation since 1991. During the last 25 years it struggled against prejudice and finally broke the barriers surrounding Italian diabetologists/ health care providers by unrelentingly permeating diabetes related circles with the culture of wellness through safe exercise at all ages. Just recently ANIAD manage to start a nationwide media campaign in favor of diabetes and exercise by showing a dedicated banner in many stadiums involved in different kinds of sports events. This was a clear example of diversity changing to equality in everyday life. We are here explaining the steps that made it possible through the years and how science came on top of that after a while to fill the gaps of everyday experience with sound explanations of the mechanisms behind it.